What's your Net Promoter Score® (NPS)?

Disclaimer

This NPS calculator is for informational and planning purposes only. Results are estimates based on the numbers you enter. Scores can vary depending on survey design, sample size, and industry. Do not use this tool as a substitute for professional customer experience analysis. Always consult a qualified business analyst or CX professional before making major decisions based on NPS data.

Expert Review

This calculator follows the standard NPS methodology established by Fred Reichheld and Bain and Company. Benchmark figures align with commonly referenced industry averages. Results are estimates only. Consult a CX professional before making business decisions based on NPS data.

Sources

• Bain and Company — original NPS methodology and industry benchmarks
• Harvard Business Review — NPS research and customer loyalty studies
• Satmetrix — NPS data and global benchmark reports
• Forrester Research — customer experience and NPS industry analysis
• Wall Street Journal — business reporting on NPS adoption
• CustomerGauge — NPS benchmark data by industry

What Is an NPS Calculator?

Most businesses have no idea if their customers actually like them or just tolerate them. NPS gives you that answer. You ask one simple question, how likely are you to recommend us, collect the responses on a scale of 0 to 10, plug the numbers in, and the calculator tells you where you stand with your customers.

Benefits

• Turns raw survey responses into a clear, easy-to-read score instantly
• Shows you how many customers love you, how many are neutral, and how many are unhappy or at risk of leaving
• Helps you track customer loyalty over time and spot trends early
• Works for any business size, from small startups to large enterprises
• No manual math, no spreadsheets, just paste in the numbers and go
• Gives you a number you can actually share with your team or stakeholders

Did You Know?

Many businesses never measure NPS at all, which means they have no clear view of customer loyalty or how they compare within their industry. One simple survey can make that picture much clearer.

How Does It Work?

You ask your customers one question. On a scale of 0 to 10, how likely are you to recommend us to a friend or colleague? Once you have the responses, type in how many people gave each score. The calculator puts them into three groups automatically. Anyone who scores 0 to 6 is a detractor, 7 or 8 is passive, and 9 or 10 is a promoter. It runs the math and gives you your final score in seconds.

Privacy Note

This calculator runs entirely in your browser. No survey responses, scores, or business data are stored or shared anywhere. Everything you enter stays on your screen only and is never collected by anyone.

What the Numbers Mean After You Calculate Your NPS

Most people get their NPS score and just stare at it. Because NPS is relative, a good score depends on your industry. In many sectors, scores above 30 are solid, while scores above 50 are often considered strong or excellent. A 30 in telecom is decent. A 30 in SaaS means you have work to do. These ranges are based on commonly referenced NPS benchmarks.

NPS by Industry — What a Good Score Looks Like in Your Sector

Comparing your NPS to the wrong industry is one of the most common mistakes businesses make. Here is what good generally looks like across major US sectors:

• SaaS and software — around 30 to 45 is solid, and 50 and above is often excellent
• E-commerce and retail — above 45 is generally strong, top brands often hit 60 and above
• Healthcare — around 27 is considered average, above 50 puts you in a strong position
• Financial services — around 35 is decent, above 55 is often considered excellent
• Telecom — lower scores are common in this sector, so even mid-30s can stand out
• Scores of 70 and above are often considered world-class, though benchmarks still vary by sector

What To Do After You Get Your NPS Score

Most businesses calculate their NPS, nod at the number, and move on. That is where the value gets lost. If your score is below zero, the first thing to do is talk to your detractors directly and find out what went wrong. If you are between 0 and 30, look at your passives because they are the easiest group to convert. If you are above 30, focus on keeping your promoters engaged and ask them to leave reviews or refer others. Your score is not the finish line. It is the starting point.

How Often Should You Actually Run an NPS Survey

For many businesses, once a year is not enough. Things change fast, and a yearly survey just gives you one frozen moment in time. Most small US businesses do well running NPS two or three times a year. That gives you enough data to spot trends without burning out your customers with constant survey requests. If your business has a lot of customer touchpoints like support calls, purchases, or onboarding, then sending a short survey right after each interaction works even better. The goal is not to survey more. It is to survey smart. This is general guidance and may vary depending on your business type and customer base.

Stop guessing how your customers feel. Run your numbers through the NPS calculator now and get a clear score in seconds. One number can tell you more than a hundred meetings ever will.

Editorial Disclosure: This content was drafted with AI assistance and carefully edited, reviewed, and fact-checked by our editorial team before publication.

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